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Concepts / Thorne

Thorne Creatine, redesigned

Creatine buyers ask: is it right for me, is it tested, and how long will it last? This page answers all three before the button.

Concept · unofficial · not affiliated with or endorsed by Thorne.

Thorne · CreatineUnofficial concept · the product section
  • Form starts 1,208 px down
  • Testing: three words in a paragraph
  • “Is it right for me?” only in the FAQ
BEFORE
9:41●●●
THEIR PAGE TODAY
AFTER
9:41●●●
  • Form starts ~595 px: first screen
  • 5 batch checks, first image
  • “Right for me?” answered in one tap
Concept · unofficial · not affiliated with or endorsed by Thorne.dtcaudit.com
Download the post image (1080 × 1080)

What changed, in numbers

Measured on a 390 px phone, from the top of the page. The first phone screen ends at 844 px.

Today
Form1,208 pxButton1,702 px
Concept
Form~595 pxButton~928 px
0844 px · end of the first screen1,5002,000 px
TodayConcept
Form starts1,208 px · below the first screen~595 px · inside the first screen
Add to cart1,702 px~928 px, plus a sticky bar
Testing“NSF Certified for Sport®” at the end of a paragraph5 batch checks as the first gallery image
“Is creatine right for me?”Only in the FAQ4 chips under the rating, answered in Thorne’s words
How long a tub lastsNot shown“About 3 months · $0.44 a scoop”
Delivery defaultMonthly (a 90-scoop tub lasts ~3 months)Every 3 months: one tub, one scoop a day

The After is the live concept: tap around. No working checkout.

9:41●●●
THEIR PAGE TODAY
Thorne product page today
1

A two-line title

It takes the top of the screen.

2

The tub fills the rest

No answers in the first screen.

3

Form below the fold

Sizes at 1,208 px, button at 1,702 px.

1

5 checks, first image

Thorne’s own batch steps. Tap through them.

2

Is it right for me?

One row of chips. Answers in Thorne’s words.

3

How long a tub lasts

About 3 months, $0.44 a scoop.

4

Every 3 months

Delivery matches one tub. Sticky button below.

1

Same ticket, shorter gallery

The proof still comes first.

2

A spec table

Serving, size, price, delivery, tested.

3

Choices inside the rows

Pick without hunting.

The changes, one by one

4 changes. Everything else on their page stays.

1

Answer the doubt up top.

Before buying creatine, people ask: is it right for me?

Put the answers under the rating, one chip per question.

Thorne’s own words. One tap each.

Their page today
Not on the page today
→
The concept
2

Show the testing.

“NSF Certified for Sport®” at the end of a paragraph is easy to miss.

Make the 5 batch checks the first image.

Proof you can see beats proof you have to find.

Their page today
→
The concept
3

Say how long it lasts.

Every tub buyer asks: how long will this last?

Show it on each size: about 3 months, $0.44 a scoop.

Answered before they ask.

Their page today
→
The concept
4

Match delivery to the tub.

One scoop a day, 90 scoops: a tub lasts 3 months.

Default delivery to every 3 months, not monthly.

No pile-up of tubs in the cupboard.

Their page today
→
The concept

The test we’d run

The test

A/B test against their current page: the fit chips, batch ticket and supply readout vs today.

Primary metric

Add-to-cart rate

Also watch

Subscription take rate · share on every 3 months · skips and cancels at 90 days

Kept as is: the title, rating, price line, Thorne's subscription perks and 20% tier, quantity + Add to Cart, the HSA/FSA line, warnings, and everything below the section.

Other structures we explored: Spec sheet · Step builder · the full concept, phone + desktop

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