dtc audit / Experiments
Live experiments
Our own ideas for the buy box. Each card is the idea in one line and the part we invented, live on our made-up brand, Duskwell. Hypotheses, not results.
14 live
#014
Stop sorting reviews by stars. Sort them by weeks.
Reviews by how long · live
#013Your buy box asks zero questions.
The one-question buy box · live
#012"12,000+ customers" is a number. Easy to scroll past.
Faces before the price · live
#011Most shoppers see $27.20 and flinch.
Price per night, before the price · live
#010It's Black Friday. Everyone's discounting.
Build your stack in the buy box · live
#009Every sleep-gummy shopper has the same question before they read a word.
Answer the worry in line one · live
#008Your subscription should get cheaper the longer I stay.
Streak pricing · live
#007"Free shipping" means nothing until it has a price.
Subscription receipt · live
#006"60-day money-back guarantee" is a promise.
Guarantee claim rate · live
#005Every subscription widget leads with the same perk: 20% off.
Reserved for subscribers · live
#004Nobody wakes up wanting "3 bottles."
Household tiers · live
#003Your button says "Add to cart."
Night 1 of your routine · live
#002Social proof + Gift ladder
Social proof + Gift ladder · live
#001Most subscription widgets bribe you with 20% off.
The Gift ladder · live
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