Answer the worry in line one
Every sleep-gummy shopper has the same question before they read a word.
The idea: Answering the top worry in brackets in the first line ('no melatonin, no sedatives') lifts add-to-cart compared with a generic description, because the hesitation is gone before it starts.
Only the outlined part is new. Everything grey is the same as A.
What’s different
The worry, answered in brackets
Sleep-gummy shoppers ask 'is it melatonin?'. The first line says no.
Facts, not promises
'No melatonin, no sedatives' is a formulation fact, not an outcome claim.
The FAQ starts with the same worry
'Will I feel groggy?' comes first, so the page answers it twice.
Worry-in-brackets first line vs the generic description. Measure add-to-cart and scroll depth.
Salience & visual hierarchy · Specificity · Risk reversal
A hypothesis. Not tested yet.
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