The first line
The short copy under the product name: one line, bullets or tags.
Why it matters on a supplement pageMost shoppers read the line under the name and little else. Say what it is, who it's for, and answer the first worry. They know if it fits in one read.
One line that says it all
One sentence: what it is, who it's for, and often the price per day.
Simple products with one clear job.
Don't pile up claims. One clear sentence beats three adjectives.
Three check bullets
Three short bullets, each with one word in bold.
Products with a few distinct benefits or features.
Stop at three. Shoppers skip the rest.
Who-it's-for lead plus bullets
A bold opening line naming who it's for and their main worry, then short bullets.
Products made for a specific person or life stage.
Name the person, not a condition the product can't treat.
Short paragraph plus proof chips
Two or three sentences, then small tags for the proof points: vegan, tested, no sugar.
Brands with a short story to tell and clean credentials.
Tags are claims too. Show only what you can prove.
Our experiments for the first line
New ideas we built for this part. Live on our demo brand. Not tested yet.
Not sure which one fits your page?
Book a free call. I’ll bring one idea made for your product page and the test to run.