Ingredients and details
The tabs and drop-downs for ingredients, how to take it and testing.
Why it matters on a supplement pageCareful buyers check the ingredients, the dose and the testing before they buy. Keep each one a tap away, in the order they ask. Nothing to hunt for.
Plain accordion with a testing row
Simple drop-down rows (ingredients, how to take it, testing, shipping), with testing in its own row.
Every page. Buyers expect it, so make it complete.
Only give testing its own row if you can show the test.
Tabs led by an expert
Tabs where the first one is a note from a named expert, then ingredients and how to take it.
Brands led by an expert, like a doctor, a vet or a dietitian.
The expert must be real and named. Never write words for them.
Accordion ordered by objection
Drop-down rows ordered by buyers' questions, starting with 'Is this for you?'.
Products where reviews and support emails show the same doubts again and again.
Order rows by what buyers ask, not by what you want to say.
Benefit rows with checks
Four boxed rows, each with one benefit and a tick.
Short benefit lists below the buy box, made to scan.
Use "supports" wording only. No disease claims.
Not sure which one fits your page?
Book a free call. I’ll bring one idea made for your product page and the test to run.