Urgency and scarcity
Delivery cut-offs, low-stock notes and offer timers.
Why it matters on a supplement pageA real deadline helps buyers decide. A fake one loses their trust for good. Show only cut-offs, stock levels and end dates that are true.
Delivery cut-off
A line under the button: 'Order in 2 h 14 min, ships today'.
Any page where it's true. It's the most honest kind of urgency.
It must match your warehouse's real cut-off time.
Low-stock note
A small line under the button when a batch is really running low.
Limited batches and seasonal products.
Never invent stock. If it always says 'only 12 left', buyers notice.
Gift for the next N orders
A free gift for a set number of orders, then it's gone.
Launches and promotions with a real limit.
The limit must be real, and you must stop at it.
Countdown to a real date
A timer counting down to a real date, like a launch or the end of a sale.
Launches and promotions with a fixed end date.
A timer that resets on refresh kills trust. Use real dates only.
Not sure which one fits your page?
Book a free call. I’ll bring one idea made for your product page and the test to run.