Image gallery
The first images shoppers swipe through: the pack, info cards, how to take it.
Why it matters on a supplement pageShoppers swipe the images before they read a word. Give each image one job: what's in it, how to take it, how it tastes. Most questions get answered in a few swipes.
Gallery of info cards
After the pack shot, each image is a bold card answering one question: what's in it, how to take it, the taste.
Every supplement page. The images everyone swipes do the work of several sections.
One question per card, in big type. Words on images are still claims.
Hero with a thumbnail strip
One big main image with a row of small thumbnails underneath.
Desktop-first pages and products with strong lifestyle photos.
Thumbnails are tiny on phone. Dots and swiping are often easier.
Mixed-media grid
A grid that mixes the product, a study chart, an expert video and a close-up of the texture.
Science-led brands with real evidence to show.
Charts must be real and readable on a phone.
Thumbnails over a full-bleed hero
Round thumbnails sit on top of a large, edge-to-edge main image.
Brand-led pages where the photos set the mood.
Make sure the thumbnails don't cover the product.
What 239 gallery images taught us
We studied 239 gallery images from leading DTC brands, card by card. Strong galleries follow the same order, one job per card:
- What it is, instantlyHero with props or a clean hero
- What it doesCallout lines or an icon column
- What’s in itIngredient or dose tiles
- How to take itThe dose as the headline
- Does it work for people like meStudy stats with their basis, a review or an expert card
- Why this oneA highlighted comparison column
- The labelFacts panel with free-from badges
- MoodLifestyle portrait
The craft they share: a big product with props off the edges, one bold headline or a giant number, labels on thin leader lines, one colour field from the flavour, and depth. Then the part that makes a gallery yours: at least one card only your brand could have.
Not sure which one fits your page?
Book a free call. I’ll bring one idea made for your product page and the test to run.