Pricing
How the price is shown: per bottle, per day or per supply.
Why it matters on a supplement pageBuyers work out the cost per day, not per bottle. Do the maths for them and show the price per day. A bigger supply then looks like a saving, not a risk.
Supply tiers with a price per day
One card per supply (1, 2, 3 months), each with its total and price per day. The middle one is marked recommended.
Daily products with a real discount on longer supplies.
Work out the price per day from the real dose. Two capsules a day halves the supply.
Price per bottle on each purchase type
The subscribe row and the buy-once row each show the price per bottle, so the saving is clear.
Pages where the subscription is the main offer and the saving is small.
Two prices side by side invite comparison. Make the cheaper one the one you want picked.
Compare-at price with the saving
The current price beside the crossed-out regular price, with the saving in a badge.
Real discounts that last, like a subscription or bundle price.
A sale that never ends looks fake. Only cross out a price people actually pay.
Price per day as the headline
The price per day is the big number. The box price sits smaller underneath.
Premium products where the box price shocks, but a day costs less than a coffee.
Some buyers want the total. Keep it on show.
Our experiments for pricing
New ideas we built for this part. Live on our demo brand. Not tested yet.
Not sure which one fits your page?
Book a free call. I’ll bring one idea made for your product page and the test to run.