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Handbook / Guarantees and trust badges

Guarantees and trust badges

The money-back guarantee, perk ticks and test badges near the button.

Answers: What if it doesn’t work for me?5 patterns

Why it matters on a supplement pageBuyers worry about paying for something that doesn't suit them. Put a clear guarantee and real test badges next to the button. Saying yes feels low-risk.

★★★★★(2,184)Product name
1 month$49
✓Free shipping on subscriptions
✓Cancel or pause anytime
✓30-day money-back guarantee
✓Your price is locked in
Purchase for $49
01 / 05

Perk checklist under the plans

Four to six short ticks under the plan choice: shipping, cancel anytime, money back, price lock.

Use it when

Subscription offers. It answers subscription worries right where buyers choose.

Watch out

Be specific: 'Cancel or pause anytime' beats 'Flexible plans'.

For safety, and a way outFor value for money
★★★★★(2,184)Product name
Add to cart
60
60-day money-back guaranteeNot for you? Full refund, even on an empty bottle.
02 / 05

Guarantee box under the button

A small box under the button with the guarantee in one line and its real terms.

Use it when

Every page with a guarantee worth stating.

Watch out

State the real terms. A guarantee that promises too much causes trouble at refund time.

For safety, and a way outFor a fast path to buy
★★★★★(2,184)Product name
Add to cart
3rd-party tested
Vegan
Gluten-free
Non-GMO
Made in USA
No sugar
03 / 05

Certification icons

A row of icons for testing and diet facts: third-party tested, vegan, gluten-free.

Use it when

Products that truly hold these, sold to buyers who look for them.

Watch out

Every icon is a claim. Show only what you can prove.

For the facts, nowFor safety, and a way out
★★★★★(2,184)Product name
Add to cart
<1%
of customers claim the guarantee90-day money back, no questions
04 / 05

Guarantee with a claim rate

The guarantee plus how few people use it: 'fewer than 1 in 100 claim it'.

Use it when

Brands whose claim rate is truly low and who can stand behind the number.

Watch out

The number must be real and up to date.

For safety, and a way outFor the facts, now
★★★★★(2,184)Product name
Add to cart
✓
Tested by an independent labSEPT 2026
4 substances tested for quality →
05 / 05

Dated lab-test chip

A small chip near the button: who tested it, which month, how many substances, and a link to the result.

Use it when

Brands that test each batch and can show the result.

Watch out

Keep the date current and the link working. An old date hurts more than no chip.

For safety, and a way outFor the facts, now

Our experiments for guarantees and trust badges

New ideas we built for this part. Live on our demo brand. Not tested yet.

Not sure which one fits your page?

Book a free call. I’ll bring one idea made for your product page and the test to run.

Book a free call