Experiments / #006
Guarantee claim rate
"60-day money-back guarantee" is a promise.
The idea: Turning the guarantee into proof ('Fewer than 1 in 100 claim it') right under the buy button beats a plain guarantee badge on add-to-cart.
Only the outlined part is new. Everything grey is the same as A.
What’s different
The claim rate sits right under the button
Risk reversal and proof at the moment of decision.
Proof tiles add the scale
Rating, subscriber count and the 60-night window in one glance.
Illustrative on the fictional brand
A real brand needs its real, current claim rate, or the line is left out.
The test we’d run
Claim-rate banner under the CTA vs a plain '60-night guarantee' badge. Measure add-to-cart and subscription take rate.
Why it might work
Risk reversal · Social proof · Specificity
Status
A hypothesis. Not tested yet.
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