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Experiments / #007

Subscription receipt

Experiment #007LiveSubscription optionsMade-up brand: Duskwell

"Free shipping" means nothing until it has a price.

The idea: Showing subscriber perks as a priced receipt ('You save $12.75 every order') raises subscription take rate compared with a perks list, because the value becomes concrete.

A Today’s usual buy box
B With experiment #007Live · tap it

Only the outlined part is new. Everything grey is the same as A.

What’s different

  1. Perks get a price

    Discount −$6.80 and shipping $5.95 → Free, added up to $12.75 saved every order.

  2. One-time shows the shipping fee

    '+ $5.95 shipping' makes the trade-off honest and visible.

  3. Built through the new-mechanic path

    Subscription had no receipt version; Version H was built once.

The test we’d run

Receipt vs a ticked perks list. Measure subscription take rate.

Why it might work

Anchoring · Zero-price effect · Risk reversal

Status

A hypothesis. Not tested yet.

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