Subscription options
The choice between subscribing and buying once.
Why it matters on a supplement pageMost buyers fear getting stuck in a subscription. Take that fear away: show how to skip or cancel, and what they save. Then subscribing feels safe.
Expanded subscribe card
Subscribe is preselected and opens into a card of perks: shipping, cancel anytime, a reminder before each order.
Daily products where buyers fear being locked in or charged by surprise.
Keep it to three or four ticks, or the price gets lost.
Two-row radio
Two short rows, subscribe and buy once, each with its price and the price per serving.
Simple products and small buy boxes, especially on phone.
A percentage alone looks small. Show the money saved or the price per serving.
Subscribe / one-time tabs
Two tabs, subscribe and buy once. The panel below changes and states the saving in money.
Subscriptions with extra details to explain, like delivery timing and perks.
The buy-once price is a tap away, so the subscribe panel must make its case alone.
Two plans, one-time demoted
Two subscription plans (1 month, 3 months) with savings badges. Buying once becomes a quieter link below the button.
Daily products where a 3-month plan is the natural next step.
If buying once is hard to find, it feels pushy. Keep it visible under the button.
One-time as an honest quiet line
Subscribe is the default, with one line saying why. Buying once is a quiet line naming what it costs extra.
Habit products where the subscription truly helps the buyer and you can say why in one line.
The trade-off must be true and the buy-once link easy to find. Hiding it is a trick.
Subscribe and one-time side by side
Two cards next to each other: subscribe with its perks, one-time with its plain price.
Simple products where shoppers want to compare both at a glance.
On small phones the cards get narrow. Keep each card to three lines.
Ticks for subscribe, crosses for one-time
Subscribe lists what you get with ticks. One-time lists what you give up with crosses.
When the subscription has real perks you can name: price, shipping, no reordering.
Every cross must be true. Never use scare words.
Our experiments for subscription options
New ideas we built for this part. Live on our demo brand. Not tested yet.
Most subscription widgets bribe you with 20% off.
Social proof + Gift ladder
Your button says "Add to cart."
Every subscription widget leads with the same perk: 20% off.
"Free shipping" means nothing until it has a price.
Your subscription should get cheaper the longer I stay.
Your buy box asks zero questions.
Not sure which one fits your page?
Book a free call. I’ll bring one idea made for your product page and the test to run.