Your subscription should get cheaper the longer I stay.
The idea: A price that drops on the 2nd and 3rd order and then locks in raises the share of subscribers who reach order 3, compared with a flat 20% discount.
Only the outlined part is new. Everything grey is the same as A.
What’s different
The longer you stay, the less you pay
$27.20 → $25.84 → $24.48, locked from order 3.
The rules are on the page
Skipping keeps your price; cancelling resets it. No surprises.
Untested in the library
Not one of the 715 tagged examples rewards subscribers for staying. Built as Version G.
Streak pricing vs a flat 20% discount. Measure subscription take rate and the share reaching order 3.
Gamification & variable reward · Goal gradient · Loss aversion
A hypothesis. Not tested yet.
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