Experiments / #002
Social proof + Gift ladder
Social proof + Gift ladder
The idea: For social buyers, putting the gift ladder inside a page full of subscriber proof beats the 'Most popular' cards: the proof says others stay, the ladder gives a reason to stay too.
Only the outlined part is new. Everything grey is the same as A.
What’s different
Made without writing any code
Social layout + Gift ladder (Version F) + Sage theme, all set in this JSON file.
Badge overridden in the config
"Most popular" instead of the default "3 free gifts", via "copy": { "badge" } on the subscription section.
The test we’d run
Gift ladder vs side-by-side cards, on social-heavy traffic (UGC and review-ad audiences).
Why it might work
Social proof · Goal gradient · Reciprocity
Status
A hypothesis. Not tested yet.
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