Night 1 of your routine
Your button says "Add to cart."
The idea: Framing the purchase as the start of a routine ('Start my 60-night routine' plus a what-to-expect timeline right under the buy box) raises subscription take rate compared with a plain 'Add to cart', because it matches how supplements actually work.
Only the outlined part is new. Everything grey is the same as A.
What’s different
The button starts a routine, not a transaction
'Start my 60-night routine' replaces 'Add to cart'. Supplements are judged over weeks, so the CTA says so.
Routine length matches the guarantee
60 nights to try it and 60 nights to get your money back. Saying 90 days with a 60-night guarantee would undercut trust.
The timeline sits straight under the buy box
'What to expect' answers 'when will I notice anything?' before it becomes a reason to wait, describing the routine rather than promising results.
Fresh start is untouched in the library
Not one subscription widget among the 663 public-safe library examples uses a fresh-start frame.
CTA 'Start my 60-night routine' + timeline under the buy box vs 'Add to cart' with the timeline lower down. Measure subscription take rate and add-to-cart rate.
Fresh start effect · Commitment & consistency · Risk reversal
A hypothesis. Not tested yet.
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