Reserved for subscribers
Every subscription widget leads with the same perk: 20% off.
The idea: Leading with 'your jar is reserved, even when we sell out' raises subscription take rate for products that sell out, because never running out is worth more than a discount.
Only the outlined part is new. Everything grey is the same as A.
What’s different
Priority stock as the headline perk
The first perk is never running out; the discount comes second.
Badge says the benefit
'Never run out' instead of 'Save 20%'.
Only if it's operationally true
The brand must actually hold stock for subscribers during sell-outs.
'Your jar is reserved' first perk + badge vs 'Save 20%' first. Measure subscription take rate, especially during low-stock periods.
Scarcity · Risk reversal · Default effect
A hypothesis. Not tested yet.
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