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Handbook / Bundles and supply tiers

Bundles and supply tiers

Bigger supplies and bundles offered in the buy box.

Answers: Is it worth it?7 patterns

Why it matters on a supplement pageOne bottle runs out in a month. Offer a 2- or 3-month supply and name the saving. Buyers stock up without feeling upsold.

★★★★★(2,184)Product name
Discovery
1 month$1.03/day
Recommended
2 months$0.98/day
Best price
3 months$0.92/day
Add to cart
01 / 07

Intent-named supply tiers

Three supply cards named by purpose (Discovery, Recommended, Best price), each with the price per day.

Use it when

Daily products sold in 1-, 2- and 3-month supplies.

Watch out

Stop at three cards. A fourth just adds noise.

For a fast path to buyFor value for money
★★★★★(2,184)Product name
1 bottle$34
2 bottlesSave 10%$62
3 bottlesSave 17%$85
Add to cart · $62
02 / 07

Quantity radio list with savings

Short rows for 1, 2 or 3 bottles, with savings badges on the bigger ones and the middle row preselected.

Use it when

Small buy boxes on phone, or pages with many options above.

Watch out

A badge on every row means none stands out. Badge only the one you want picked.

For a fast path to buyFor value for money
★★★★★(2,184)Product name
Buy 1$34
1 free
Buy 2 get 1$68
2 free
Buy 3 get 2$102
Add to cart
03 / 07

Buy X, get Y free

Supply cards that say 'Buy 2, get 1 free' instead of a percentage off.

Use it when

Offers where 'free' feels bigger to buyers than the same saving as a percentage.

Watch out

Do the maths. The free-bottle offer must be as honest as the percentage it replaces.

For value for moneyFor the facts, now
★★★★★(2,184)Product name
1 · Choose your base
1 box
2 boxes
3 boxes
2 · Add to your stack
Add-on A✓
Add-on B✓
Add-on C+
Add 1 more: unlock a free gift
Add stack to cart
04 / 07

Build your own bundle

A short builder: pick a size, add products, and see a gift or discount unlock as you add more.

Use it when

Brands with several products that people take together.

Watch out

Keep it to two steps in the buy box. A bigger builder needs its own page.

For the facts, nowFor a fast path to buy
★★★★★(2,184)Product name
Subscribe & save 15%$49.95
Want to support your partner too?
NoYes · save 25%
Add to cart
05 / 07

Partner add-on toggle

A one-tap yes or no under the plan that adds the matching product for a partner, at a discount.

Use it when

Products two people take together: fertility, sleep, a shared routine.

Watch out

Start on No. A pre-ticked add-on for someone else feels like a trick.

For value for moneyFor proof from people like me
Add to cart · $27
Complete your routine
✓
Night tea+$14
✓
Sleep mask+$22
Add both · $41
06 / 07

Complete the routine

Under the button, one or two products that go with it, each with a tick box and its price.

Use it when

Brands with products people use together, like a night routine.

Watch out

Two add-ons at most. Pre-tick nothing the shopper didn’t choose.

For a fast path to buyFor value for money
★★★★★(2,184)Product name
Pick your routine
Wind-down stackGummies + tea
$48 $36Save 25%
Just the gummies
$27
Add stack · $36
07 / 07

Ready-made stacks

Pick a ready-made stack of products, with the saving shown, or just the one product.

Use it when

Brands whose products work as a set and sell well together.

Watch out

Name each stack by its use, not by its contents.

For value for moneyFor a fast path to buy

Our experiments for bundles and supply tiers

New ideas we built for this part. Live on our demo brand. Not tested yet.

Not sure which one fits your page?

Book a free call. I’ll bring one idea made for your product page and the test to run.

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