Social proof
Stars, review counts and customer quotes, placed next to the product.
Why it matters on a supplement pageBuyers can't try a supplement before they pay. Show what other buyers said, right next to the price. They get the answer without scrolling.
Rating line under the title
Stars, the score and a linked review count in one line next to the product name.
Every page with real reviews. This is the baseline.
Only show a rating your reviews support. No reviews yet? Lead with an expert or a guarantee.
Expert chip over the rating
A short expert line (a named expert, a test, an award) sitting above the stars.
Products where safety matters as much as results, or where reviews are still few.
Name the expert or date the test. 'Clinically proven' on its own tells buyers nothing.
Named faces with a count
Three customer photos with first names, then 'and 12,000+ others' and how they use it.
Habit products with lots of customers. It turns a number into people.
Use only real customers who agreed to it, and a true count.
A skeptic's review in the description slot
One short review, word for word, from a buyer who doubted the product, placed where the description usually goes.
Products where the main doubt is 'it won't work for me' or 'it'll taste bad'.
Quote it word for word. Never trim a review into a claim the product can't make.
Rating summary with the star split
The score, the count and a bar for each star level, above the reviews.
Any page with enough reviews to show an honest split.
The split must be real. A perfect split looks fake.
Reviews by topic
Chips for what reviewers mention most. Tap one to see those reviews.
Pages with many reviews that answer different worries: taste, value, results.
Topics come from real reviews. Don’t hide the critical ones.
Our experiments for social proof
New ideas we built for this part. Live on our demo brand. Not tested yet.
Not sure which one fits your page?
Book a free call. I’ll bring one idea made for your product page and the test to run.