"12,000+ customers" is a number. Easy to scroll past.
The idea: A strip of named customer faces ('Maya, Jordan, Priya and 12,000+ others') directly above the price raises subscription take rate compared with a star rating alone.
Only the outlined part is new. Everything grey is the same as A.
What’s different
Proof right before the choice
The last thing seen before the price is other people choosing it.
Faces make the number human
Three names and a count beat '12,000+ customers'.
Real, consenting customers only
Names and quotes must come from real buyers who agreed to be featured.
The test we’d run
Faces strip above the price vs rating only. Measure subscription take rate.
Why it might work
Social proof · Identity & belonging
Status
A hypothesis. Not tested yet.
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