Stop sorting reviews by stars. Sort them by weeks.
The idea: Grouping buy-box reviews by how long the reviewer has taken it (1 week · 1 month · 3 months+) raises subscription take rate compared with a star summary, because it answers 'when will I notice anything?' with customers' own words.
Only the outlined part is new. Everything grey is the same as A.
What’s different
Sorted by weeks, not stars
Tabs for 1 week, 1 month and 3 months+ answer the doubt behind most supplement hesitation: when will I notice anything?
The longest group sells the subscription
'On my third bottle' is the best case for subscribing, said by someone who stayed.
Customers carry the timeline
#003 shows what the brand says to expect; here every step is a verbatim review.
Real reviews only
On a real brand the time taken comes from the reviewer; these Duskwell reviews are demo copy.
Review tabs by time taken vs a star summary in the same spot. Measure subscription take rate and add-to-cart rate.
Social proof · Specificity · Commitment & consistency
A hypothesis. Not tested yet.
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