Comparison chart
A table that puts your product next to the usual alternatives.
Why it matters on a supplement pageBuyers compare before they buy, often with what they already take. Do the comparison for them, fairly. They see the difference without opening another tab.
| Us | Others | |
|---|---|---|
| Full doses | ✓ | ✕ |
| 3rd-party tested | ✓ | ? |
| No fillers | ✓ | ✕ |
| Free shipping | ✓ | ✕ |
Us vs others checklist
A short table with your column highlighted and four to six tick-or-cross rows.
Products whose advantages are yes or no: tested or not, fillers or not.
Describe 'others' fairly. Vague digs look like marketing.
| Packet | Pills | Bottled | |
|---|---|---|---|
| No fridge | ✓ | ✓ | ✕ |
| Fits a carry-on | ✓ | ✓ | ✕ |
| 0 g sugar | ✓ | ✓ | ✕ |
| Nothing to swallow | ✓ | ✕ | ✓ |
Vs other formats
Your product next to the other forms buyers could choose: pills, injections, bottled shots.
New forms (powders, gummies, patches) where buyers ask 'why this form?'.
Compare forms, not named brands, unless you can back up every cell.
| Us | Typical | |
|---|---|---|
| Vitamin C | 1,000 mg | 250 mg |
| Zinc | 20 mg | 5 mg |
| Sugar | 0 g | 4 g |
| Per serving | $1.65 | $2.10 |
Spec table with real numbers
Doses and prices side by side with a typical product.
Well-dosed formulas where the numbers make the case.
Every number needs a source, and 'typical' must be fair.
With vs without
Two columns: the day with the product and the day without it.
Habit products where the change is in the daily routine.
Stick to routine and convenience. Never promise health results the product can't claim.
Not sure which one fits your page?
Book a free call. I’ll bring one idea made for your product page and the test to run.