Shoppers ask two things before buying a drink mix: how does it taste, and what does it cost? This page answers both, right where they decide.
Concept · unofficial · not affiliated with or endorsed by Trulean.
Measured on a 390 px phone, from the top of the page. The first phone screen ends at 844 px.
The After is the live concept: tap around. No working checkout.
Shows the box, not the taste.
Three paragraphs before the plans.
Plans at 1,212 px, button at 1,617 px.
Three notes and a real review.
Not three paragraphs.
$1.65 a morning. Plans now start at 670 px.
A sticky bar follows the scroll.
4 changes. Everything else on their page stays.
Drink-mix buyers have one big question: will I like the taste?
Answer it in the first image: three notes and one real review.
No digging. No guessing.
Most shoppers don’t read. They scan.
Say what it is in one sentence, and link to the taste notes.
The plans move up into the first screen.
$49.59 feels like a lot. $1.65 a morning doesn’t.
Lead the plans with the daily cost. Keep a per-box toggle.
Same price, smaller number.
Your reviews already say how it tastes.
Tap Sweet, Citrus or Kick to read what buyers said.
Add the taste guarantee for the doubters.
A/B test against their current page: the taste block and per-morning plans vs today.
Add-to-cart rate
Subscription take rate · share of 3-month plans
Kept as is: plan cards, perks checklist, the purchase button, one-time option, HSA/FSA line, guarantee bar, accordions.
Other structures we explored: Taste slide · Two questions · the full concept, phone + desktop
Book a free call. Bring your page; I’ll bring the idea, the buyer it’s for and the test to run.
