9 subscription widgets, and the one thing none of them do
The best subscribe-and-save sections in the library, plus the gap I couldn't find anyone filling.
Subscriptions are where supplement brands make their money, so the subscribe box might be the most important 300 pixels on the page.
These are the 9 best-executed subscription sections in my library. Look closely and you'll notice something missing: none of them reward you for staying. The price on order 6 is the same as on order 2.
Subscription tab itemising crossed-out add-ons as free
Each subscriber perk is a priced line item struck through to 'Free', turning abstract perks into a visible receipt of savings.
“1x Scooch Health £7.99 Free · Delivery £4.50 Free”
Perk-rich subscribe card plus one-time card nudging 'you'll want to subscribe'
'Guaranteed delivery during sell-outs' turns scarcity into a subscriber perk, and the one-time card's copy openly predicts you'll switch.
“Guaranteed Delivery During Sell-Outs”
Two subscription tiers with partner perk, one-time hidden as 'Starting at'
A third-party perk (Headspace access) is bundled into the subscription, and one-time purchase is reduced to a collapsed 'Starting at 89 €' row.
“Headspace access to support growth”
Check-list subscription vs cross-list one-time contrast
The one-time option spells out what you give up, including 'Risk running out', a non-fear loss frame tied to routine.
“No 20% discount · No free shipping · Risk running out”
Autoship tab with dollar-savings chip and Easy Cancel bullet
Section header sells convenience ('never worry about reordering') rather than price, and the saving is shown in dollars, not percent.
“Subscribe + Save (never worry about reordering)”
Delivery-cadence tiers with Best Deal and Recommended labels
Frequency is sold as plan size (1/2/3 jars) with a 'Why Should I Subscribe' link under the box for doubters.
“3-jar supply, delivered every 3 months · Save $33”
Subscription toggle combined with buy-any-N volume discount ladder
Pairs a single on/off subscribe switch with a cross-product volume ladder, so subscription and basket-building stack.
“BUY ANY 5 30% OFF · No Commitment. Cancel Anytime.”
Quantity tiers stacked above one-time vs subscribe frequency choice
Stacked discounts (volume plus subscription) are explicit, but one-time stays preselected in the frequency block.
“SAVE AN EXTRA 15% + FREE SHIPPING”
Monthly subscribe card with referral-credit perk
Adds a loyalty and referral credit loop to the subscription card, so subscribers have a reason to recruit others.
“Earn Coffee Credits from Purchases & Referrals”
So I built one: a price that drops on the 2nd and 3rd order, then locks in.
Live on a made-up brand, with the test we’d run. Hypotheses, not results.
Screenshots are commentary on public product pages. Notes describe the execution, not results: none of these is a tested winner. How we work →
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