Skip to content
Book a call
Handbook / Blueprints

Whole product sections

Three strategies, each a real page on our made-up brand, built from handbook patterns and our experiments. Open one to see every part it uses.

The subscription-first supplement PDP

For a daily product sold mostly by subscription: each block makes subscribing feel safe and worth it.

4 handbook patterns4 experiments

The proof-first PDP

For a new product or a doubtful buyer: show proof and a money-back promise before the price.

5 handbook patterns3 experiments

The value-first PDP

For a premium price: show the cost per day and the saving on a bigger supply, then compare.

6 handbook patterns2 experiments

Want one idea made for your product page?

Book a free call. Bring your page; I’ll bring the idea, the buyer it’s for and the test to run.

Book a free call