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The subscription-first supplement PDP

For a daily product sold mostly by subscription: each block makes subscribing feel safe and worth it. A whole product section on our made-up brand, built from 4 handbook patterns and 4 of our experiments.

BlueprintLiveMade-up brand: Duskwell

Live. Tap any part to find it here.

8 parts4 from the handbook4 of our experiments
01Handbook pattern
product image
★★★★★4.8· 2,184 reviews
Product name
Add to cart
Social proof

Rating line under the title

Stars, the score and a linked review count in one line next to the product name.

See it in the handbook →
02Handbook pattern
★★★★★(2,184)
Product name
A daily greens powder for busy mornings, under $1 a day.
Add to cart
The first line

One line that says it all

One sentence: what it is, who it's for, and often the price per day.

See it in the handbook →
03Experiment #012
Social proof

Faces before the price

"12,000+ customers" is a number. Easy to scroll past.

Try the experiment →
04Experiment #013
Subscription options

The one-question buy box

Your buy box asks zero questions.

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05Handbook pattern
★★★★★(2,184)Product name
Add to cart
3rd-party tested
Vegan
Gluten-free
Non-GMO
Made in USA
No sugar
Guarantees and trust badges

Certification icons

A row of icons for testing and diet facts: third-party tested, vegan, gluten-free.

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06Experiment #003
Subscription options

Night 1 of your routine

Your button says "Add to cart."

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07Experiment #014
Social proof

Reviews by how long

Stop sorting reviews by stars. Sort them by weeks.

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08Handbook pattern
Product name: your questions
Is it safe to take every day?–
How long does a bottle last?+
Can I cancel anytime?+
FAQ in the product section

FAQ with the first answer open

An FAQ named after the product, with the most important answer already open.

See it in the handbook →

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