The proof-first PDP
For a new product or a doubtful buyer: show proof and a money-back promise before the price. A whole product section on our made-up brand, built from 5 handbook patterns and 3 of our experiments.
Live. Tap any part to find it here.
Rating line under the title
Stars, the score and a linked review count in one line next to the product name.
See it in the handbook →Answer the worry in line one
Every sleep-gummy shopper has the same question before they read a word.
Try the experiment →Guarantee claim rate
"60-day money-back guarantee" is a promise.
Try the experiment →Expanded subscribe card
Subscribe is preselected and opens into a card of perks: shipping, cancel anytime, a reminder before each order.
See it in the handbook →Reassurance right under the button
One or two short lines under the button: the guarantee and the shipping promise.
See it in the handbook →Reviews by how long
Stop sorting reviews by stars. Sort them by weeks.
Try the experiment →Guarantee box under the button
A small box under the button with the guarantee in one line and its real terms.
See it in the handbook →Sticky add-to-cart bar
When the button scrolls away, a bar stays on screen with the chosen option, the price and the button.
See it in the handbook →Want one idea made for your product page?
Book a free call. Bring your page; I’ll bring the idea, the buyer it’s for and the test to run.